Do Subliminal Messages Affect Human Behavior?

This video discusses the concept of subliminal messages. Subliminal messaging is based on psychodynamic theory, specifically the role of the conscious, subconscious, and unconscious mind. Subliminal messages are below the Absolute Threshold Level for the conscious mind. Supraliminal messages are above the Absolute Threshold Level for the conscious mind and are often confused subliminal messages. Subliminal messages may have a small effect on human behavior, but not as pronounced as supraliminal messages.